
In all the places where man may find riches, he will never find what his heart truly wishes until he finds the tapestry that was woven of the lives of others who’ve chosen to share theirs with him.
Sure, in reality it’s just a Madison Avenue marketing ploy thought up to create buzz and customers for banking giant HSBC. It’s easy to dismiss it as a gimmicky and void of humanity. I’m walking down Seventh Avenue trying to decide whether or not I’ll be able to handle the lowering temperature or if I really belong back in California. Then I see it – a taxi cab – a a restored vintage Checker taxi cab. Upon closer examination though I discover it’s got the HSBC logo plastered all over it. Ever the license plate says HSBC – another guerrilla advertising stunt. I turn away and continue down the avenue. Just ahead there is some guy wearing jeans and a florescent t shirt handling out to-go menus. At least the HSBC cab had some character to it. I turn around and see people gathering around the car to talk to the bank cabbie. Something about the humanity of it made me turn around again and start walking to towards the cab. I had to speak to the driver as well.
New York tends to be a very impersonal place. You become used to ignoring people who look as if they’re about to collapse in front of you Read the rest of this entry »